What IS Executive Coaching?

I get this question a lot, usually when someone is just about ready to explore coaching (and often at family gatherings). “Executive coaching” can sound mysterious, maybe even a little intimidating. Is it therapy? Is it consulting? Is it just for people who are struggling? (Spoiler: It’s none of those.)

Here’s what executive coaching really is:

It’s a confidential, goal-based partnership that’s about creating a space where you can pause, reflect, and get real about where you are and where you want to go. It’s not about having all the answers—it’s about exploring the right questions, challenging assumptions, and being accountable to your own leadership growth.

Some myths I hear all the time:

🚫 “Coaching is for leaders who are failing.”

Actually, most of my clients are already high performers. They’re looking for a sounding board, a thought partner, someone to help them stretch even further.

🚫“Coaching is just advice-giving.”

If you’re looking for someone to tell you what to do, I’m not your person. At times, I’ll push and we’ll brainstorm together, but as a coach, my role is to help you unlock your own best thinking.

🚫“Coaching is a quick fix.”

Real change takes time. Most of my engagements last 6-12 months (and sometimes, we have a relationship that spans years), with regular sessions and ongoing support in between.

My process is simple, but intentional:

• We start by getting clear on your goals and what’s most important to you.

• We use assessments (like Hogan, Gallup CliftonStrengths, EQ-i) and stakeholder feedback to get a full picture.

• We set actionable goals and work together—through conversation, feedback, and sometimes a little discomfort—to move you forward.

• And when it’s time to wrap up, we reflect on your progress and craft a plan for what’s next.

A bit about me: I’m a certified executive coach (PCC, ICF) with over a decade of formal coaching experience and a background in organizational psychology. I have partnered with leaders across industries, and my approach is rooted in trust, curiosity, and a balance of deep reflection and tangible action.

Executive coaching isn’t about a short-term “fix”. It’s about helping you see yourself (and your possibilities) more clearly, so you can lead with greater confidence, clarity, and impact.